For the first time since I joined the advertising industry, I feel bad that I'm not a part of the upcoming AdCong this weekend.

I think I'm slowly beginning to grow tired of doing below-the-line advertising. Not that there's anything wrong with it, I just think I have more to give. I want more freedom, more legroom to flex my creative muscles. I want more excitement, more awesome ideas born from brainstorming with other amazing, creative people.

Heck, I think I even want an award.

Going mainstream will provide me with tools to do all that.

I don't know how and when exactly, but I will make that move. I think it's high time I started playing with the big boys.