nothing is incredible
nothing is impossible,
not everything should make sense.
if it's crazy, illogical, mad, insane,
maybe because nobody has done thiis before.
fear is the thing that kills,
and so we will walk where angels fear to tread.
brilliance can be lonely. so what.
the brain is not programmed to be predictable,
sensible, and sane at all levels.
we use a fourth of our brain.
imagine if we use all of it.
there are more neurons in our brain
than there are stars in the milky way.
so there's no stopping of brilliant ideas.
neuron won't quit.

- brand-sell of NEURON, campaign and grey's second agency.